Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Author
A. Albee
Publisher
Palgrave Macmillan US
Language
English
Year
2015
Page
XIII, 240
ISBN
978-1-137-45280-1,978-1-137-45281-8
File Type
pdf
File Size
1.8 MiB

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

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