Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
- Author
- Koen W. De BockKristof CoussementScott A. Neslin
- Publisher
- Taylor & Francis Group
- Language
- English
- Edition
- 1
- Year
- 2013
- Page
- 382
- ISBN
- 9781317185284,9781409444619
- File Type
- epub
- File Size
- 21.3 MiB
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