Business Essentials

The Introduction to Business course provides an introduction to all facets of business, covering topics such as economic systems, legal environments, ethics and corporate social responsibility, management, human resources, accounting, information systems and marketing.
Currency and application are what engages today’s business students. Ebert 8ce is driven by these principles, and loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class.
Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful–comprehensiveness, accuracy, currency, and readability.

Note: You are purchasing a standalone product; MyBusinessLab does not come packaged with this content. Students, if interested in purchasing this title with MyBusinessLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyBusinessLab, search for:

0134302079 / 9780134302072 Business Essentials, Eighth Canadian Edition Plus MyBizLab with Pearson eText -- Access Card Package, 8/e

Package consists of:

0134000099 / 9780134000091 Business Essentials, Eighth Canadian Edition
0134298403 / 9780134298405 MyBizLab with Pearson eText -- Valuepack Access Card -- for Business Essentials, Eighth Canadian Edition