伟大创意的诞生

The author of this book finds out 7 key models behind special innovation of figuring out the innovation in multiple fields from neurobiology, urban research to web culture. In deep researching on the natural history of innovation for 600 years in human history, the author tries to find out the trace of them and speculate situation where people accelerate the innovating course and real environment, and how to combine good ideas together in order to make greater creation.