Heritage is a growing area of both tourism and study, with World Heritage Site (WHS) designations increasing year on year. This book brings together the various opportunities and challenges for a destination. Proper heritage management and conservation activities are always vital, and world heritage status is a strong tourism marketing brand - but this tourism must be developed and managed well if it is to benefit a site. As many world heritage sites are located where residents live, their interaction with the local community must also be carefully considered.
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