Political Communication in Britain : Campaigning, Media and Polling in the 2017 General Election

Political Communication in Britain is a now established series of ninebooks, the first of which appeared in the aftermath of the 1979 GeneralElection. This book follows the structure of previous volumes andfeatures commentaries and assessments from the pollsters who monitoredvoter opinion during the 2017 General Election. It also includes chaptersfrom party strategists responsible for devising and executing the rivalcampaigns. Furthermore contributions from journalists offer a mediaperspective on the campaign. The remainder of the book consists of academic material designed to complement and augment theaforementioned professionals' chapters. Here the focus is on the majordynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the2017 Snap Election.