History of Marshall Field and Co., 1852-1906

This Book Is A Volume In The Penn Press Anniversary Collection. To Mark Its 125th Anniversary In 2015, The University Of Pennsylvania Press Rereleased More Than 1,100 Titles From Penn Press's Distinguished Backlist From 1899-1999 That Had Fallen Out Of Print. Spanning An Entire Century, The Anniversary Collection Offers Peer-reviewed Scholarship In A Wide Range Of Subject Areas. Frontmatter -- Preface -- Contents -- About The Notes -- Plates -- Charts -- Tables -- Note By The Publisher -- 1. Founding Of The Firm -- 2. Marshall Field: Rising Young Merchant -- 3. The Man And The Opportunity -- 4. Field, Leiter And Company: Retail And Wholesale -- 5. Years Of Trial -- 6. Years Of Trial (continued) -- 7. Personnel -- 8. New Hands At The Helm -- 9. New Hands At The Helm (continued) -- 10. Customer Services -- 11. Advertising -- 12. The New And The Old -- Notes -- Bibliography -- Index Robert W. Twyman. Includes Bibliographical References And Index. Issued Also In Print. In English.