The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
- Author
- Julia Sinnig
- Publisher
- Springer Fachmedien Wiesbaden;Springer Gabler
- Language
- English
- Edition
- 1st ed. 2020
- Year
- 2020
- Page
- XXIII, 316
- ISBN
- 978-3-658-27542-6,978-3-658-27543-3
- File Type
- pdf
- File Size
- 11.0 MiB
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