Methods in Behavioural Research

McGraw-Hill is proud to announce the second Canadian edition of the market-leading text, Methods in Behavioural Research, by Paul C. Cozby and Catherine Rawn, University of British Columbia. This edition welcomes students into the world of behavioural research methods by maintaining a clear writing style and providing relevant and high-interest Canadian examples to help explain concepts. Students are empowered to make-decisions regarding research design through a focus on practice,critical thinking, and application. Researchers and examples from across Canada are highlighted, where relevant, to provide a Canadian perspective and demonstrate the relevance of research methods to our lives.
Our interactive online resources, Connect with Smartbook only bolster Cozby ability to bring concepts to life and improve student comprehension and engagement.