Writing to be understood : what works and why

Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what's happening, you can apply those same methods to your own writing.Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: - Using analogies to illustrate unseen concepts- Appealing to the reader's innate curiosity- Balancing humility with credibilityFor each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more.Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words.