M: Advertising

M: Advertising

Author
Michael F. WeigoldWilliam F. Arens
Publisher
McGraw-Hill Education
Language
English
Edition
3rd
Year
2017
Page
480
ISBN
1259815943,9781259815942
File Type
pdf
File Size
100.6 MiB

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

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