- Author
- Naresh K. Malhotra
- Publisher
- Pearson
- Language
- English
- Edition
- 4th
- Year
- 2011
- Page
- 640
- ISBN
- 0132544482, 9780132544481
- File Type
- File Size
- 14.1 MiB
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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