Colquitt/Gellatly, Fourth Edition continues to offer an innovative approach to teaching Organizational Behaviour through a pop-culture approach versus the traditional, old-school, and sometimes, outdated approach. This edition's cover image comes courtesy of Thunderbird Entertainment and the CBC hit show Kim's Convenience. We chose to feature this particular television program because it highlights, among other things, the importance of running any business with a thorough understanding of observational behaviour theories. Kim's Convenience emphasizes the significance of establishing and nurturing effective relationships in the workplace, and encapsulates, with humour and sensitivity, the challenges and the benefits of studying organizational behaviour.
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