Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness
- Author
- Jan Logemann, Gary Cross, Ingo Köhler
- Publisher
- Springer International Publishing; Palgrave Macmillan
- Language
- English
- Edition
- 1st ed.
- Year
- 2019
- Page
- XI, 296
- ISBN
- 978-3-030-14563-7;978-3-030-14564-4
- File Type
- pdf
- File Size
- 5.9 MiB
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