The internationalisation maturity of the firm : a business relationships perspectice

In the 21st century, even small firms can reach customers located in different, often remote, parts of the world. In fact, internationalisation has become a common phenomenon that affects the majority of companies worldwide. Recent research emphasises that there are numerous determinants of a companys competitive advantage in the international business environment, including product quality, price, and market knowledge. Much less attention, however, has been paid to the role of business relationships. The task of determining the impact of business relationships on performance poses a considerable challenge. In the book, business relationships are operationalised by a set of characteristics and determinants which influence a companys competitive advantage. The contributors here refer to these characteristics and determinants as components of the companys internationalisation maturity. It is argued that a higher level of internationalisation maturity increases the firms performance. The book includes both conceptual discussions on the role of firms business relationships in the internationalisation process and results of extensive empirical studies. In order to verify the concept of a firms internationalisation maturity, a mixed methodology was used, combining quantitative (almost 300 companies) and qualitative (40 case studies) research. As such, the book provides useful insights for academics, students of management and international business, and business practitioners.