Predatory Thinking: A masterclass in out-thinking the competition

'a Brilliant Advertising Copywriter And A Great Team Leader. His Ideas Are Equally Applicable To Writing A Novel, Making A Film, Launching A Product, Managing A Football Team, Instituting Life Changes And Any Activity You Can Imagine. Genius' - Sunday Times Life Is A Zero-sum Game. Drawing On Eastern And Western Philosophy, And Colourful Characters From Picasso And Socrates To Warren Beatty, This Book Represents A Lifetime Of Wisdom Learned At The Creative Cutting Edge. Predatory Thinking Is A Masterclass In How To Outwit The Competition, In Ordinary Life As Well As In Business. It Is The Philosophy That Has Underpinned Dave Trott's Distinguished Career As A Copywriter, Creative Director, And Founder Of Some Of London's Most High-profile Advertising Agencies.