Value-based marketing for bottom-line success: 5 steps to creating customer value
- Author
- DeBonis, J. NicholasBalinski, Eric W.Allen, Phil
- Publisher
- McGraw-Hill
- Language
- English
- Year
- 2003
- Page
- 244
- ISBN
- 9780071396561,0-07-139656-X,9780071416825,0-07-141682-X,9781280300622,1280300620,9786610300624,6610300623
- File Type
- pdf
- File Size
- 2.1 MiB
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