Introducing persuasion: a practical guide

Introducing Persuasion, by Anthony McLean, managing director of Social Influence Consulting Group and persuasion strategist, teaches you how to influence the people around you in an ethical way. Increase your presence by knowing when to talk and when to listen Develop a strategy for success by preparing, planning, and crafting opportunities Save time and effort by presenting the right content in the right context Make change happen by understanding what drives your audience