Think like a UX researcher: how to observe users, influence design, and shape business strategy

Think like a UX researcher: how to observe users, influence design, and shape business strategy

Author
Hodgson, PhilipTravis, David
Publisher
Taylor & Francis;CRC
Language
English
Year
2019
Page
294
ISBN
9781138365292,1138365297,9781138365353,1138365351
File Type
pdf
File Size
10.8 MiB

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.
Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

show more...

How to Download?!!!

Just click on START button on Telegram Bot

Free Download Book