Perceived Brand Localness: An Empirical Study of the German Fashion Market

Author
Jörg Igelbrink
Publisher
Springer Fachmedien Wiesbaden;Springer Gabler
Language
English
Edition
1st ed. 2020
Year
2020
Page
XXI, 320
ISBN
978-3-658-28766-5,978-3-658-28767-2
File Type
pdf
File Size
8.3 MiB

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