Strategy: Viable Approaches For Vuca World

There is a widespread skepticism about the utility of strategy because of the tedious and time-consuming methodologies and strategies that are continuously evolving. The book addresses these problems, including viable ways to manage challenges that may arise in the future.It evaluates all major approaches - Bottom of Pyramid, Innovation, Balanced Scorecard, Blue Ocean Theory - and suggests productive application of concepts like entrepreneurial vision, innovation or out-of-box thinking. It, then, goes on to present two new approaches - 1) a comprehensive 3-phase approach coupled with a practical guide for practitioners and 2) a snap procedure for strategy formulation designed especially for those who are hard-pressed for resources or time. This will help in developing products at a much cheaper rate than the prevailing prices.This book lists effective and viable strategy approaches useful for all types of organization. Salient Features Concise discussion on the relevance of strategy Presentation of two new effective and viable strategy approaches Practical application linked with theories/principles/new ideas