Retail Management

Although retailing in its various formats has been in existence in our country from time immemorial, much of it was confined to family or mom-and-pop stores. Now, various established business corporations are busy setting up shop and retailing goods and services in every nook and corner of India. They have a passion to be closer to consumers. At this time when the country s retailing business is going through its phase of consolidation and modernization, there is a compelling need for those involved in retailing and those who intend to be involved to comprehend this phenomenon systematically so that they can practice it perfectly. Retail Management, 5e is an effort in this direction. Features Captures retailing that has changed with the times. It highlights the modern principles of Indian and International Retail Management. Provides retail experiential learning. Contextual case studies and retailing insights have been included to render a better understanding of each functional area of Retail Management. Blends theory with practice. This book elucidates the key operational areas of Retail Management in a practical and application oriented perspective. Deals with every detail of retail (Retail is Detail). In this book, all the retail specialty areas of Retail Management such as Merchandising, Buying, Category Management, Retail Pricing and Visual Merchandising have been discussed in detail. Expounds modern online retail convergence. This book addresses the growth of various online and Omni-channel retail models that serve the emerging modern consumer needs Table of Contents Section 1 Chapter 1 Introduction to Retailing Chapter 2 Trends in Retailing Chapter 3 Retail Economics Chapter 4 Retail Strategies Chapter 5 International Retailing Chapter 6 Retail Formats Chapter 7 Rural Retailing in India Chapter 8 Mall Management Section 2 Chapter 9 Merchandise Planning Chapter 10 Buying in Retail Chapter 11 Category Management Chapter 12 Pricing Strategies Chapter 13 Private Labels Chapter 14 Supply Chain Management in Retailing Section 3 Chapter 15 Store Planning, Store Design and Store Layout Chapter 16 Retail Location Management Chapter 17 Retail Store Operations Chapter 18 Retail Legislations and Taxation Chapter 19 Human Resource Management (HRM) in Retailing Chapter 20 Customer Service Management Chapter 21 Role of Personal Selling in Retailing Section 4 Chapter 22 Consumer Behaviour Chapter 23 Retail Marketing and Advertising Chapter 24 Visual Merchandising and Displays Chapter 25 Franchising in Retailing Chapter 26 Retail Research Section 5 Chapter 27 Retail Management Information Systems Chapter 28 Omni channel Retailing Chapter 29 Online Retailing (E-Commerce)