101 design methods : a structured approach for driving innovation in your organization

101 design methods : a structured approach for driving innovation in your organization

Author
Vijay Kumar
Publisher
Wiley
Language
English
Year
2013
Page
326
ISBN
9781118083468,1118083466
File Type
epub
File Size
91.7 MiB

The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

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