Deciphering organic foods : a comprehensive guide to organic food production, consumption, and promotion

Table of Contents:
Preface Chapter 1. Consumer Awareness and Motivation for Organic Food Consumption: Exploring the Environmental and Health Considerations Surrounding the Production of Organic Food; Understanding Perspectives on Organic Products from the Consumer, Producer and Retailer (Mark Mulder, Pacific Lutheran University and Richie Liu, Oklahoma State University) Chapter 2. Pricing Disparities: When is it worth Paying a Price Premium for Organic versus Conventional Food? (Kim Sheehan, University of Oregon and Charles Deitz, University of Oregon)) Chapter 3: Consumer Decision-Making Process for Organic Food (Jyoti Rana, DAVCentenary College) Chapter 4. Promotional Strategies for Organic Food Marketing (Hayk Khachatryan and Alicia Rihn, University of Florida, Chengyan Yue, University of Minnesota, and Ben Campbell, University of Georgia) Chapter 5. Selling Organic Foods Through Conventional Retail Stores (Shahidul Islam, MacEwan University and Varghese Manaloor, University of Alberta) Chapter 6. Cracking the Code of Organic Food Labels - Consumer Confusion about Label Claims and Practitioner Guidelines (Jeffrey R. Carlson, University of Richmond and Bill Bergman, University of Richmond) Chapter 7. Catching and Keeping Consumers' Attention: Incorporating Eye Tracking into Organic Marketing Research (Hayk Khachatryan and Alicia Rihn, University of Florida, Ben Campbell, University of Georgia, and Chengyan Yue, University of Minnesota) Chapter 8. Introduction to Global Markets and Marketing of Organic Food (Susanne Padel, Organic Research Centre, Elm Farm) Chapter 9. U.S. Organic Production and Marketing (Catherine Greene, U.S. Department of Agriculture) Chapter 10. Organic Pet Food - Is it Worth it? (Jennifer C. Kareklas, Bloomingrove Veterinary Hospital) Index