Advertising & Promotion: An Integrated Marketing Communications Perspective
- Author
- Michael A. Guolla, George E. Belch, Michael A. Belch
- Publisher
- McGraw-Hill Ryerson Limited.
- Language
- English
- Year
- 2017
- Page
- 593
- ISBN
- 978-1-25-927230-1
- File Type
- pdf
- File Size
- 251.2 MiB
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