Measurement in Marketing: Operationalization of Latent Constructs
- Author
- Azza Frikha
- Publisher
- Wiley-ISTE
- Language
- English
- Year
- 2019
- ISBN
- 9781119671282,1119671280,9781786304629
- File Type
- epub
- File Size
- 1.4 MiB
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