Consumer behavior : building marketing strategy
- Author
- Del I. HawkinsRoger J. BestDavid L. Mothersbaugh
- Publisher
- McGraw-Hill/Irwin
- Language
- English
- Edition
- 10
- Year
- 2007
- ISBN
- 0073101370,9780073101378
- File Type
- pdf
- File Size
- 29.5 MiB
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