Grab That Wallet: A Book on Financial Services Marketing

Product Description Grab that Wallet brings to the reader a new perspective on the nature and structure of the industry that makes it uniquely challenging to achieve true customer satisfaction. Blending humor with insight, the book takes an in-depth look at producer-consumer behavior in financial services industry. Propounding a new and practical model of The Needs Portfolio Matrix the book shows how to adapt proven consumer marketing strategies and approach to financial services Marketing. About the Author Sushil Sharma Chartered Accountant holds a Post-Graduate Diploma in Management from the Indian Institute of Management, Bangalore. He is also an Associate of the Chartered Insurance Institute, UK.