Advertising and Promotion: An Integrated Marketing Communications Perspective
- Author
- George E. Belch, Michael A. Belch
- Publisher
- McGraw-Hill Irwin
- Language
- English
- Edition
- 9
- Year
- 2012
- ISBN
- 9780073404868,0073404861,2010040703
- File Type
- pdf
- File Size
- 62.0 MiB
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