- Author
- Y. L. R. Moorthu
- Publisher
- Pearson Education
- Language
- English
- Year
- 2015
- ISBN
- 9789332551527,9789332558885
- File Type
- File Size
- 7.6 MiB
About the Book: Marketing, that works in India 1/E Common sense in marketing converted to theory not rigorous theory for journals, but theory that works an output of decades of engaging with the corporate world a peep into the exciting marketing universe of India
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