- Author
- Glen M. Broom, Bey-Ling Sha
- Publisher
- Pearson
- Language
- English
- Edition
- 11
- Year
- 2012
- Page
- 456
- ISBN
- 0132669153,9780132669153
- File Type
- File Size
- 12.3 MiB
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
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