Marketing Scales Handbook, Volume 10: Multi-Item Measures for Consumer Insight Research
- Author
- Gordon C. Bruner II
- Publisher
- GCBII Productions
- Language
- English
- Year
- 2019
- Page
- 551
- ISBN
- 1796226998,9781796226997
- File Type
- pdf
- File Size
- 3.7 MiB
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