International Business.

International Business.

Author
John Wild, Kenneth L. Wild
Publisher
Pearson Education Limited
Language
English
Edition
7 Global
Year
2014
ISBN
9780273786979,0273786970,9781299924758,1299924751
File Type
pdf
File Size
75.8 MiB

For introductory International Business courses with the need for a brief, accessible text. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.

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