Authenticity: contending with the new consumer sensibility
- Author
- Gilmore, James H.Pine, B. Joseph
- Publisher
- Harvard Business School Press
- Language
- English
- Year
- 2007
- Page
- pages cm
- ISBN
- 9781591391456,1591391458,9781633690578
- File Type
- pdf
- File Size
- 2.1 MiB
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