Trading up: why consumers want new luxury goods--and how companies create them
- Author
- Butman, JohnFiske, NeilSilverstein, Michael J
- Publisher
- Penguin Group USA, Inc.;Portfolio
- Language
- English
- Year
- 2014;2010
- ISBN
- 9781591840701,9781440638862,1440638861
- File Type
- epub
- File Size
- 1.1 MiB
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