- Author
- Gary Armstrong
- Publisher
- Pearson/Education
- Language
- English
- Edition
- 3
- Year
- 2015
- ISBN
- 9781292017518,1292017511
- File Type
- File Size
- 15.8 MiB
How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
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