Research Methods For Business Students

Research Methods For Business Students

Author
Mark N. K. Saunders, Philip Lewis, Adrian Thornhill
Publisher
Pearson Education
Language
English
Edition
8
Year
2019
Page
866
ISBN
1292208783,9781292208787
File Type
pdf
File Size
50.8 MiB

Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research

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