数据化管理: 洞悉零售及电子商务运营

Product Description


It explains what is data sensitivity and retailers way of thinking supported by numerous case studies in an easy-to-understand approach. The author put different data analysis tools into actual deployment scenarios to generate a data-driven management model, which is conducive to improve operation and management efficiency.


About the Author


Huang Chengming has 15 years of experience in sales and data analysis. Now he is a consultant and trainer on Data management. He has developed an retail management model based on weekly sales weighted index independently.