- Author
- Philip Kotler, Kevin Lane Keller
- Publisher
- Pearson Educación
- Language
- Spanish
- Edition
- 20
- Year
- 2006
- Page
- 816
- ISBN
- 9702607639,0131457578
- File Type
- File Size
- 12.1 MiB
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand to be the first to reflect changes in marketing theory and practice.
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