Challenge the ordinary: why revolutionary companies abandon conventional mindsets, question long-held assumptions, and kill their sacred cows

There's little room for error in today's global economy. It does not allow for mediocrity; the rules and players have changed; and ordinary simply won't work anymore. If companies don't have the best products and services and the top people delivering them, their competition will--and they will do it all over the world.

As companies expand and grow, the skills that led to their success often won't sustain further development in a more complex, high-stakes environment. Yet few resources exist to help them. They frequently flounder in their attempts to create a competitive strategy, work with the board, and keep other talented executives, managers, and employees on board, all while endeavoring to navigate the turbulent waters of leadership. They need a roadmap to success.

Challenge the Ordinary will help managers and executives at all levels:
Avoid the traps of traditional strategy formulation and decision making.
Discover what a leader can do to build a culture that defines "legacy."
Find out what leaders must do to attract, retain, and develop stars.
Identify a clear path for organizational success.