- Author
- Wim G. Biemans
- Publisher
- McGraw-Hill Education
- Language
- English
- Edition
- New ed.
- Year
- 2010
- Page
- 370
- ISBN
- 0077121899,9780077121891
- File Type
- File Size
- 12.5 MiB
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
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