Quantitative marketing and marketing management: marketing models and methods in theory and practice
- Author
- Fritz, WolfgangBauer, AndrásDiamantopoulos, AdamantiosHildebrandt, Lutz
- Publisher
- Springer Gabler
- Language
- English
- Year
- 2012
- ISBN
- 9783834930606,9783834937223,3834937223
- File Type
- pdf
- File Size
- 5.3 MiB
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