Kundenzentriertes Markenmanagement: Effektive Markenführung entlang der Customer Experience Journey
- Author
- Elke Theobald, Mirjam Jentschke
- Publisher
- Springer Fachmedien Wiesbaden;Springer Gabler
- Language
- German
- Edition
- 1. Aufl.
- Year
- 2020
- Page
- X, 53
- ISBN
- 9783658280215,9783658280222
- File Type
- pdf
- File Size
- 1.9 MiB
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