Born to buy: marketing and the transformation of childhood and culture

Born to buy: marketing and the transformation of childhood and culture

Author
Juliet B. Schor
Publisher
Scribner
Language
English
Year
2004
Page
ix, 275 pages : illustrations ; 24 cm
ISBN
9780684870557,068487055X,9780684870564,0684870568,9781439130902
File Type
epub
File Size
2.5 MiB

Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children.

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