- Author
- Hopkins, Claude C
- Publisher
- McGraw-Hill Education;NTC Business Books
- Language
- English
- Year
- 1998;1966
- Page
- xiii, 318 pages
- ISBN
- 9780071784801,0071784802,9780844231013,0844231010
- File Type
- epub
- File Size
- 303.7 KiB
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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