Adoption of innovation: balancing internal and external stakeholders in the marketing of innovation
- Author
- Brem, AlexanderViardot, Éric
- Publisher
- Springer International Publishing
- Language
- English
- Year
- 2015
- Page
- (vi, 230 pages) : illustrations en partie en couleur, fichiers PDF
- ISBN
- 9783319145228,9783319145235,0262561131,0000013862,013016559X,026220102X,3319145223,3319145231
- File Type
- epub
- File Size
- 1.5 MiB
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