Market research in practice: how to get greater insight from your market

Market research in practice: how to get greater insight from your market

Author
Kogan Page.Hague, NickHague, Paul N.Morgan, Carol-Ann
Publisher
Kogan Page
Language
English
Edition
2nd edition, reprinted
Year
2015
Page
XIII, [1], 257 s. : il. ; 24 cm
ISBN
9780749468651,9780749468644,0749468645,0749468653
File Type
epub
File Size
1.9 MiB

This essential resource for students, new researchers and marketers explains the fundamentals of market research.

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