Line color form: the language of art and design

“For those of us teaching higher education in art and design schools, Line Color Form is the answer to a problem so many of us face: How to help bright students, non-native and native speakers alike, who struggle to find words to express what they see.”--Yael Samuel, Otis College of Art and Design

In exquisite full color with a plethora of instructive visuals, Line Color Form offers a thorough introduction to design theory and terminology in a visually appealing and accessible format. This unique guide takes into account that design students today are more visually literate than ever before, and their learning style naturally favors the visual over the textual. So why should they learn art and design theory from a traditional textbook?

With hundreds of illustrations and minimal text, this primer was created with visual learners in mind, making it ideal for art students as well as those for whom English is a second language.

Each chapter focuses on a single aspect of visual composition, such as line, color, or material. After an illustrated discussion of fundamental vocabulary, the chapters move on to applications of the concepts covered. These applications are again demonstrated through images, including photographs, color wheels, significant works of art, and other visual aids. Each image is accompanied by a descriptive paragraph offering an example of how the vocabulary can be applied in visual analysis. The book culminates with a section on formal analysis, aimed at teaching readers how to express their observations in formal writing and critical discourse.

With its emphasis on the visual, this unique guide is a highly effective learning tool, allowing readers to gain an ownership and mastery of terms that will benefit them academically and professionally. Whether you are a design educator, student, or professional, native or non-native English speaker, this bright and concise reference is a must.