Ray Kroc

From Soda Jerk To Billionaire Restaurateur, Ray Kroc Exemplified American Entrepreneurship At Its Best. In A Fascinating Career Of Building Mcdonald's Into The World's Biggest Fast Service Restaurant Chain, Kroc Adhered To Certain Virtues He Considered Indispensable For Success - Passion, Persistence, Simplicity, Trust In Frontline Employees, And Partnering With Suppliers. Plus: Smile, Smile, Smile. Here, In This Short-form Book By Bestselling Author And Consultant Will Peters, Is What Leaders Can Learn From His Amazing Record.