How to build a great customer experience through innovation: inspired by Clairvoyant Lab

How to build a great customer experience through innovation: inspired by Clairvoyant Lab

Author
Clairvoyant LabChin, Patrick
Publisher
Dr. Patrick Chin;Clairvoyant Lab
Language
English
Year
2014
Page
196 pages : illustrations ; 24 cm
ISBN
9781312242746,1312242744
File Type
azw3
File Size
4.8 MiB

This book has four main parts. Each part serves as a prerequisite and drives the next part. Knowing what your customer needs is key to lay a strong insight foundation. Building on these insights, innovation management is both an art and skill to ensure good balance between timing and resource. Innovation, both product and service, is not a one-off event. It needs a life of its own, breathing and growing. Investing in your most valuable asset - employees, sometimes overlooked by many executives, will only bring to life those service innovations built from the insights. To continue innovation within the organization, It must be embedded into the organizational culture through change management, measured and rewarded. A balanced scorecard will keep track that we are not just financially successful but at the same time achieve overall business success, which includes customers, processes and employee talents.

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